Lotte Department Store Launches Lifestyle Edit Shop 'Sisi Hosi' at Gimpo Airport Branch for the First Time

[Asia Economy Reporter Seungjin Lee] Lotte Department Store will open the first store of the lifestyle edit shop ‘Sisihosi,’ which offers a variety of clothing, food, and housing products, at Gimpo Airport Branch on the 15th, covering an area of 310㎡ (94 pyeong).

‘Sisihosi’ means ‘Every day is a good day’ and is a ‘lifestyle edit shop’ organized by product themes. It plans to provide customers with the offline store advantage of ‘the fun of browsing’ to increase foot traffic and dwell time.

Unlike existing department store edit shops, ‘Sisihosi’ mainly handles so-called ‘rising brands’ that are gaining popularity recently on social networking services (SNS) rather than well-known famous brands. More than half of the 180 brands in the store are brands entering the department store for the first time, and original private brand (PB) products exclusive to ‘Sisihosi’ stores and collaboration products with rising brands will also be introduced.

In addition, ‘Sisihosi’ has enhanced the ‘fun of viewing’ by arranging product groups according to themes and events throughout the year. For example, in January, it showcases native rice, rice cake soup rice cakes, and rice cake soup noodles to match the Lunar New Year atmosphere. Also, under the theme ‘A glass of wine after work,’ wine, wine glasses, and cheese are placed together to encourage linked purchases.

A separate space is arranged in front of the regular store to implement ‘Monthly Sisihosi,’ a popup store that changes monthly like a magazine. Here, for 2 to 3 weeks, one concept is set, and products from both existing brands in the store and brands not yet entered are showcased together. The opening commemorative ‘Monthly Sisihosi’ is ‘Sisihosi Spring,’ which will sell various spring-related products such as flowers, vases, fruit jams, and flower teas suitable for spring.

A new F&B (food and beverage) content called ‘Iseongdang Confectionery,’ created in collaboration with ‘Iseongdang,’ the oldest bakery in Korea, will also be introduced inside the store, covering 66㎡ (20 pyeong). ‘Iseongdang Confectionery’ is the first store launched through collaboration between Lotte Department Store and Iseongdang, offering nostalgic snacks reimagined with a modern sensibility, such as Doribbang, a red bean and vegetable-filled bread baked on-site, as well as yanggaeng, sand wafers, and milkshakes and ice pops that could only be tasted in Gunsan.

Son Eunkyung, Head of MD Development at Lotte Department Store, said, “Sisihosi is a new type of popup store that proposes fun and unique items to customers according to the life cycle of ‘year, month, day, and hour.’ We plan to open the second store at Incheon Terminal Branch in July following the first store opening at Gimpo Airport Branch.”

This content was produced with the assistance of AI translation services.