[Asia Economy Reporter Yujin Cho] Amorepacific's premium haircare brand Rebond announced on the 10th that it will launch the 'Rebond Protein Shampoo,' which supplies low-molecular proteins deep into the hair for care.


This new product is a follow-up to last year's 'Rebond Treatment,' which gained attention as a product for managing actress Onara's voluminous and elastic hair, and it applies Amorepacific's patented nutrition supply technology.


The patented technology ProteinBond SolutionTM delivers nutrition from low-molecular proteins throughout the hair, helping to restore hair damaged by frequent dyeing, perming, and heat styling tools, while enhancing the volume and curl of limp hair.


The dense fine foam from surfactants derived from coconut extract reduces damage to the scalp and cuticles and thoroughly removes impurities. It also maintains the pH balance of the scalp and hair by being mildly acidic, and it does not contain seven chemical ingredients such as silicone oil, sulfates, mineral oil, and synthetic colorants, making it safe to use without burden.


The new product is available for purchase on Amorepacific Mall, Naver Daily Beauty Smart Store, Coupang, and other online malls.



"Care from Within the Hair"… Amorepacific Launches 'Rebond Protein Shampoo' View original image


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