Lamborghini Launches 'Spring Capsule Collection' in Collaboration with Supreme
[Asia Economy Reporter Suyeon Woo] Automobili Lamborghini unveiled its 2020 Spring Season capsule collection, created in partnership with New York-based skateboard brand Supreme, on the 9th.
This unique collaboration collection between Italian super sports car Automobili Lamborghini and the representative American street fashion brand Supreme consists of a total of seven product categories, including hooded work jackets, hockey jerseys, jumpsuits, short-sleeve shirts, T-shirts, skateboards, and beanies.
The collection primarily features bold neon green and orange colors symbolizing the Lamborghini brand identity, with the Lamborghini signature logo combined in black and yellow engraved on the products, creating a distinctive synergy. More detailed product information for this collection can be found on the Supreme online store.
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Katia Bassi, Chief Marketing and Communications Officer (CMO) of Automobili Lamborghini, said, "Lamborghini resonated with Supreme’s brand spirit and dynamism, which have made a significant impact in the fashion world," adding, "This collection combines the essence of Lamborghini’s super sports design and performance with iconic streetwear."
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