Samsung Electronics Launches 2020 Bespoke Refrigerator with Greatly Expanded Color and Panel Options

A Samsung Electronics model is introducing the new BESPOKE refrigerator at the Suwon Samsung Electronics Digital City Premium House.

[Photo by Samsung Electronics]

[Asia Economy Reporter Ki-min Lee] Samsung Electronics is expanding consumer choices by adding new product types and colors to its customized refrigerator ‘BESPOKE’.

Samsung Electronics announced on the 9th that it plans to officially launch the 2020 model BESPOKE refrigerator on the 21st of this month and will start pre-sales of four 4-door models on the Samsung.com website.

First introduced in June last year, the Samsung BESPOKE refrigerator is a modular refrigerator that allows consumers to select the desired product type and panel. It has been recognized by the market as a new trend in the refrigerator market by implementing a built-in style that matches kitchen furniture. This product has consecutively won globally prestigious awards such as the Gold Award at Germany’s ‘iF Design Award 2020’ and the Innovation Award at the US ‘CES 2020’.

Samsung Electronics explained that to satisfy increasingly diverse consumer tastes this year, it has newly introduced 10 colors, operating a total of 15 door panels. The newly added colors include natural tones such as beige and olive, bright atmospheres like lavender and sky blue, and deep tones such as deep green and burgundy, allowing selection to match various interior styles. Additionally, colors inspired by the hues and architecture of global cities such as Seoul, Berlin, and Stockholm, including wood, orange, and fun green, are also introduced.

Photo of Samsung Electronics 2020 BESPOKE refrigerator model.

Photo by Samsung Electronics

Samsung Electronics explained that it has newly added a 3-door refrigerator this year, increasing the total product types to 10, enabling optimized product combinations according to kitchen layout, family size, and preferences. The 3-door refrigerator will be released with a capacity of 296 liters and features a customized storage compartment in the middle section with four modes (refrigeration, kimchi, slush, freezing) to maintain freshness with optimal temperature and humidity according to the characteristics of ingredients. It also allows customized storage for cosmetics, pet snacks, and more.

Yang Hye-soon, Executive Director of Samsung Electronics’ Home Appliance Business Division, said, “The Samsung BESPOKE refrigerator continues to evolve by adding various products and colors,” and added, “We will strengthen its status as a representative lifestyle home appliance.”

The 2020 model BESPOKE refrigerator is priced between 1,049,000 KRW and 4,840,000 KRW based on the retail price.

This content was produced with the assistance of AI translation services.