illoom, 'Il-in-illoom'... Launching the Solo Life Project
A Proposal for a More Convenient and Enjoyable Solo Life with Ilroom for Single-Person Households
[Asia Economy Reporter Kim Cheolhyun] Illoom, a lifestyle furniture brand under the Persys Group, announced on the 9th that it will launch the 'One Person, One Illoom, 1-Person Life Project,' offering a better lifestyle for single-person households.
This project by Illoom was planned to introduce furniture reflecting the lifestyle of single-person households who value their alone time, aiming to propose a more convenient and enjoyable living space for them.
To showcase the natural daily life of single-person households, Illoom selected actor Ahn Hyo-seop, known for his 5 years of experience living alone, as the project ambassador and produced a video. The first teaser video, released on Illoom’s website and YouTube on the same day, features Ahn Hyo-seop receiving Illoom’s 'Dana Motion Bed Casual' as a gift.
This product allows users to freely adjust the bed to an angle that suits them, helping to ensure comfortable sleep. A sliding desk that can move freely is installed on the bed, enabling users to work, study, eat, and enjoy leisure activities all in one place. It is suitable for single-person households who want to use space efficiently, as well as freelancers and students who want to balance work and rest. The follow-up episodes featuring Ahn Hyo-seop’s user experience will be released sequentially.
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An Illoom representative said, "This project was prepared reflecting the needs of single-person households who want to enjoy a richer life at home," adding, "Illoom will continue to propose better lifestyles and communicate with consumers."
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