AmorePacific Eldest Daughter Seo Min-jung Dating Bokwang Group Eldest Son with Marriage Intentions

Met Through an Acquaintance... Wedding Date Not Yet Decided

Seo Min-jung, the eldest daughter of Seo Kyung-bae, Chairman of Amorepacific / Photo by Amorepacific

[Asia Economy Reporter Kim Suwan] Seo Minjeong (29), the eldest daughter of Seo Kyungbae, chairman of Amorepacific, is dating Hong Jeonghwan (35), the eldest son of Hong Seokjun, chairman of Bogwang Startup Investment, with marriage in mind.

According to Amorepacific Group on the 8th, Seo and Hong met through an introduction by an acquaintance and have been seeing each other. However, the exact timing of their marriage has not yet been finalized.

Born in 1991, Seo graduated from Cornell University’s Department of Economics, an Ivy League school in the United States, and joined Amorepacific in October last year as a manager-level employee in the Beauty Sales Strategy Team.

Previously, she joined Amorepacific as a career employee in January 2017 but resigned in June of the same year.

Afterwards, she went to China, completed a Master of Business Administration (MBA) program at China Europe International Business School (CEIBS), and recently returned to Amorepacific.

Born in 1985, Hong is the eldest son among one son and one daughter of Chairman Hong Seokjun and is known to be in charge of investment screening at Bogwang Startup Investment.

Bogwang Startup Investment, in 2015, focused on the growth potential of K-beauty and invested in the startup 'WayWearable' along with Hanwha (Investment & Dreamplus), SparkLabs consortium, and others.

Meanwhile, Seo currently holds 2.93% of Amorepacific shares, making her the second-largest shareholder after Chairman Seo. She also holds 18.18%, 19.5%, and 19.52% stakes respectively in key unlisted affiliates Innisfree, Etude, and Espoir.

This content was produced with the assistance of AI translation services.