Kyungbok University Ranks 2nd in Brand Reputation Index

[Asia Economy (Namyangju) = Reporter Lee Young-gyu] Kyungbok University ranked 2nd in the national junior college brand reputation index.

Kyungbok University announced on the 8th that it ranked 2nd in the 'Junior College Brand Big Data Brand Reputation' conducted last month by the Korea Corporate Reputation Research Institute.

This junior college brand reputation index is the result of analyzing 81,396,528 pieces of junior college brand big data collected by the Korea Corporate Reputation Research Institute from February 25 to March 26.

The big data analysis showed that Kookje University took 1st place.

The Kyungbok University brand was analyzed with a participation index of 1,323,841, media index of 99,415, communication index of 351,742, and community index of 314,953, totaling a brand reputation index of 2,089,952.

The junior college brand reputation index analyzes consumers' digital behavior through a reputation analysis algorithm into participation index, media index, communication index, and community index.

Also, the brand reputation index is an indicator created through brand big data analysis that identifies how consumers' online habits greatly influence brand consumption, measuring positive and negative evaluations of the brand, media interest, consumer participation and communication volume, and conversation volume on social media.

The Korea Corporate Reputation Research Institute measures the reputation index of domestic brands monthly and announces changes in the brand reputation index. This junior college brand reputation index is based on the analysis of big data from 100 junior college brands.

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