Emart24 Expands Stores Offering Starbucks and Capitale Capsule Coffee

[Asia Economy Reporter Seungjin Lee] Emart24 announced on the 8th that it will expand the sales of 11 types of Starbucks and Caffitaly capsule coffee to 50 directly operated and franchise stores located in office areas and special locations.

Emart24 composed its product lineup by newly introducing 7 types of Caffitaly, which ranked in the top 7 in sales among 19 types of capsule coffee piloted at 8 directly operated stores last year, and 4 types of Starbucks capsule coffee from Nestl?, the world's number one.

The reason Emart24 is expanding the operation points for capsule coffee is that it confirmed the demand for capsule coffee among customers in their 20s to 40s through preliminary test sales.

Since starting the pilot sale of capsule coffee at COEX Mall Branch 6 in April last year, Emart24 expanded the test stores to 8 directly operated stores located in office areas and special locations such as COEX Mall Branches 1, 2, 3, and 4, Marriott Branch, and Two Garden Daegu Branch in October last year.

Analyzing the capsule coffee sales at the 8 test stores for the recent 3 months before the outbreak of COVID-19 (from November last year to January this year), sales in January this year increased by 198% compared to sales in November last year.

To commemorate the expansion of capsule coffee operation points, Emart24 will also conduct a discount promotion for 7 types of Caffitaly throughout April. Two types of Dolce Gusto compatible capsules will be sold at a 20% discounted price, and for five types of Nespresso compatible capsules, customers will receive one free when purchasing three.

Won Dae-ro, Emart24 Coffee & Dessert Buyer, said, “Recently, due to the spread of COVID-19, capsule coffee is newly gaining attention mainly among customers enjoying premium coffee at home,” adding, “We plan to expand the product assortment with domestic coffee brand capsule coffee and decaffeinated capsule coffee so that customers can enjoy various capsule coffees at nearby convenience stores.”

This content was produced with the assistance of AI translation services.