100,000 Subscribers Achieved... CU Becomes the First Convenience Store YouTuber to Receive the 'Silver Button'

[Asia Economy Reporter Cha Min-young] CU announced on the 8th that it became the first convenience store in the industry to achieve 100,000 YouTube subscribers last month and receive the 'Silver Button' award.

The Silver Button is a commemorative certificate awarded by YouTube's US headquarters to channels that surpass 100,000 subscribers. It is the second in the entire domestic distribution industry, including department stores and marts.

The secret to the success of CU's YouTube channel 'CUtube' lies in its original content covering various genres such as web dramas and web entertainment. CUtube was launched in 2012 to provide employees, franchise owners, and workers with necessary information for store operations.

CUtube posts self-produced content on about 10 topics including new product introductions and event announcements, with a maximum cumulative view count of approximately 450,000.

The recently concluded 'DanJjan DanJjan Yojungsa' was the first convenience store web drama in the romance fantasy genre, resonating with the youth in their 20s and 30s and recording about 600,000 cumulative views. Popular content also includes the web entertainment 'Doyeon’s Convenience Store,' starring comedian Jang Do-yeon as a convenience store owner, 'CR Item (CU Part-timer Recommended Items)' where actual convenience store workers recommend products, and 'Extreme Customer Satisfaction,' where MDs recommend products to customers and receive evaluations.

Meanwhile, to celebrate surpassing 100,000 subscribers, CU is holding a 'CUtube Favorite Program Voting Event' until the 29th, where subscribers can vote for their favorite programs. Participants can join by uploading a subscription verification shot on the event page within CU's membership app 'Pocket CU.' Winners will be selected by lottery to receive prizes such as a Galaxy Z Flip (1 person), Apple Watch (6 people), and 10,000 CU membership points (200 people).

Yeon Jeong-wook, head of BGF Retail's marketing team, said, “CUtube targets the MZ generation (a combination of Millennials and Generation Z), who are more familiar with videos than text, by presenting new and trendy content not seen on existing corporate channels. We will continue to create unique CU content that delivers valuable news and unique fun to customers through CUtube.”

This content was produced with the assistance of AI translation services.