Coupang Opens 'Cheer Up Korea' with Local Small Business Owners
Special Themed Hall Featuring Only Local Farm and Small Business Products
[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 7th that it will open the 'Cheer Up Korea' themed section to further strengthen cooperation with local communities. The promotion will continue in various formats until the end of this year.
'Cheer Up Korea' is a special themed section for regional coexistence, where Coupang directly purchases and sells products from small business owners and agricultural, fishery, and livestock producers who have lost sales channels due to the economic downturn caused by COVID-19. With marketing support including Coupang's main advertisements, the plan is to directly help increase sales for local businesses. If participation in the themed section leads to increased product sales, Coupang plans to purchase more products from that region, thereby contributing to the local economy.
Until the 12th, the section features about 70,000 products from companies in Daegu and the Gyeongbuk region. Representative products include 2kg of Seongju chamoe priced in the 13,000 KRW range and boneless Andong salted mackerel in the 14,000 KRW range. Additionally, customers can purchase items such as dishwasher detergent and body wash sold by small business owners in Daegu and Gyeongbuk. Starting from the 13th, products from other regions such as Gyeongsangnam-do will be featured, and Coupang plans to gradually expand cooperation areas and direct purchases. Customers can receive excellent products from small business owners nationwide the next day through Coupang's Rocket Delivery.
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Yoon Hye-young, Vice President of Retail at Coupang, said, "We planned a separate themed section to provide a stable new sales channel through Rocket Delivery for local agricultural, fishery, and livestock producers and small business owners who have faced difficulties due to a sharp decline in school supply orders." She added, "Coupang is continuously discovering additional companies and increasing direct purchase volumes so that more local producers can work with Coupang."
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