Coupang Relaunches 'Store', My Own Online Shopping Mall

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 6th that it will relaunch the personal online shopping mall 'Store' of its open market, Marketplace. Through this renewal, Coupang has enhanced the convenience for sellers and increased the recognition and accessibility of individual stores.

The key feature of this update is 'Store Customizing (Personalization)'. Sellers can change the store name to reflect their brand characteristics and set an introduction phrase to convey the store's concept to customers. They can also freely set the main top representative image.

Coupang also introduced the 'Direct URL Setting' feature for Coupang Stores. Instead of the web address being automatically assigned when opening a store, sellers can now set it themselves, making it easier for customers to remember.

With this update, Coupang plans to support sellers in fully personalizing all elements of their stores so that they can operate as personal shopping malls without any shortcomings. The upgraded store features can be checked in the 'Store Management' section under the Promotion Management tab after logging into the Coupang Seller Center.

Tiffany Gonzalez, Senior Director at Coupang, said, "We carried out the store renewal to support an environment where sellers can take pride in their shopping malls and focus on increasing sales and revenue," adding, "Coupang Marketplace will continue to strive to develop various functions for sellers."

This content was produced with the assistance of AI translation services.