IT+Content Combined 'Online' Exhibition... Recruiting 50 SMEs for Support

[Asia Economy Reporter Kim Daeseop] The Korea Federation of Small and Medium Business (KSMB) is recruiting participating companies for the '2020 Online Exhibition Project' to support exports of domestic small and medium enterprises (SMEs) until the 8th.

This project was prepared to promote SME exports by supporting continuous marketing activities targeting overseas buyers beyond physical and time limitations through the integration of information technology (IT) and content. Approximately 50 companies will be recruited.

Participating companies can choose to receive support for either general marketing or Hallyu-linked local specialized marketing. General marketing is divided into industrial goods (high-tech industrial goods such as materials, parts, equipment) and consumer goods (cosmetics, fashion, healthcare, medical devices, home appliances, kitchenware, etc.). Hallyu-linked local specialized marketing is supported under the consumer goods category.

General marketing supports the production of promotional video content in various forms (3D, storytelling, etc.) according to product characteristics and marketing methods (about 40 companies) and registration in the online exhibition hall. In addition, support will be provided in parallel with online exhibition hall construction and operation, online promotion, exhibitions, market development groups, and other online and offline marketing to improve buyer matching rates. The subsidy amount is 20 million KRW (including a maximum company contribution of 6 million KRW (30%)).

Hallyu-linked local specialized marketing supports the production of promotional video content for companies or products through collaboration with Hallyu cultural content (celebrities, etc.) (about 10 companies) and registration in the online exhibition hall. After selecting key regions such as China, Hallyu-linked local specialized marketing (offline marketing such as exhibitions and market development groups) will be promoted using the produced content. The subsidy amount is 20 million KRW (including a maximum company contribution of 6 million KRW (30%)).

For more details about the online exhibition project, inquiries can be made through the Trade Promotion Department of the Korea Federation of Small and Medium Business.

This content was produced with the assistance of AI translation services.