Jill Stuart Sports Unveils Premium Athleisure Line

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Oh Gyusik)’s lifestyle sportswear brand JILLSTUART SPORT announced on the 3rd that it will officially launch its ‘premium athleisure’ women’s collection for the spring-summer season.

With the rapid increase of ‘home training enthusiasts’ who enjoy working out at home, the brand introduced a stylish athleisure series that can be worn not only indoors but also in everyday life. Reflecting the diversified consumer needs, the number of athleisure product styles released last year was increased by 80%, marking the full-scale expansion of the athleisure line, while also focusing on design, materials, and fit development.

JILLSTUART SPORT’s premium athleisure line uses fabrics treated with Polygiene, which offers excellent antibacterial and deodorizing functions. Polygiene is a patented fabric treatment technology from Sweden that inhibits the growth of bacteria, the cause of odors, protecting against sweat smell after exercise. Additionally, the line uses moisture-wicking and quick-drying cooling functional materials that absorb sweat excellently and provide a cool touch, allowing comfortable wear for long periods.

JILLSTUART SPORT subdivided the line into three categories according to purpose and preference: Air Cozy, JILL Signature, and NYC Waffle. Air Cozy is a line composed of T-shirts that can be styled in two ways. It features side slits for ease of movement, making it practical as a comfortable T-shirt or a short cropped top by tying a ribbon.

JILL Signature is a line suitable for high-intensity sports activities with structural cut patterns and flexible elasticity. It consists of sports leggings in various lengths of 4.5, 8.5, and 10 parts, and a soft-touch zip-up jacket.

NYC Waffle is a line that can be used for light exercise and everyday leisure, using a three-dimensional waffle knit that offers excellent breathability and absorbency. It is planned as a set of short-sleeve T-shirts and band shorts, making it easy to create a casually stylish athleisure look. The Air Cozy line is priced in the 40,000 to 50,000 KRW range, the JILL Signature line in the 60,000 to 120,000 KRW range, and the NYC Waffle line in the 50,000 to 70,000 KRW range. The premium athleisure series, consisting of a total of 35 items, is available at JILLSTUART SPORT stores nationwide and LF’s official online shopping mall, LF Mall.

Meanwhile, to commemorate the launch of the premium athleisure series, JILLSTUART SPORT is offering a 5% discount on purchases of the products on LF Mall until the 30th.

This content was produced with the assistance of AI translation services.