"Capture the Home Beauty Crowd"... Jaju Launches Self-Beauty Ion Care Device

[Asia Economy Reporter Yujin Cho] Shinsegae International's lifestyle brand Jaju announced on the 3rd that it has launched an 'Ion Care Device' that allows easy skin care at home.

The newly released Ion Care Device helps enhance the absorption of ingredients from mask packs used by women for skin care. It is a high-output product utilizing the same 'iontophoresis technology' principle as professional skin care institutions. The device generates ions through microcurrents, helping the essence ingredients of the mask pack penetrate deep into the skin. It also features three adjustable intensity levels, allowing users to select the strength that suits their skin condition.

The product design is differentiated for easy use in line with modern lifestyles. The headband-type device frees both hands when worn, making it convenient to perform other tasks while caring for the skin. A 20-minute timer, the recommended usage time, automatically turns off the device after the session, ensuring safe and simple use. The price is set at 49,900 KRW, enhancing cost-effectiveness.

The vivid usage method of the Ion Care Device can also be seen through the popular YouTube channel 'Dada Beauty'.

To celebrate the launch of the home beauty device, Jaju is offering a 10% discount on the product throughout April at all Jaju stores nationwide and Shinsegae International's official online mall, SI Village.

A Jaju marketing representative said, "With the increase of home economy consumers enjoying leisure activities at home, the industry is actively launching products targeting them," adding, "Starting with healthcare and home beauty devices, Jaju plans to continue introducing convenient and cost-effective products tailored to modern lifestyles."

This content was produced with the assistance of AI translation services.