Lotte Department Store Brand View, New Product Launch

[Asia Economy Reporter Lim Hye-sun] Lotte Department Store's representative private brand (PB) VIEU launched 9 types of 'HIDDMIT' sunglasses on the 3rd, in line with this spring and summer season.

'HIDDMIT' is a compound word of 'Hidden' and 'Limit,' representing products that discover hidden potential due to restrictions and limits, reinterpreted from new and diverse perspectives.

The 'HIDDMIT' sunglasses feature a bold, ultra-light 2.5mm thick titanium plate, with the rim (lens frame) and bridge (lens connector) made as one piece, and the temples (arms) connected in a way that makes them lighter than regular sunglasses.

Additionally, the tips of the temples are finished with transparent acetate, highlighting the sophisticated texture and color contrast between materials. Furthermore, the inner part of the front (rim + bridge) includes engraved details to enhance the three-dimensional effect.

The 'HIDDMIT' sunglasses come in a total of 9 types, combining 3 different styles with 3 different lens colors. The price is 220,000 KRW each.

To celebrate the new launch, a promotion is being held until the 19th, offering a 10% discount or a free strap worth 30,000 KRW with the purchase of 'HIDDMIT' sunglasses.

This content was produced with the assistance of AI translation services.