Bireddy Launches Mood Up Shading Eye Palette

[Asia Economy Reporter Yujin Cho] Amorepacific's Gen Z male makeup specialist brand BREADY has launched the beauty industry's first eye palette product for men, the 'Mood Up Shading Eye Palette.'

Beauty creator 'Swan,' who is gaining attention for his daily male makeup content, participated in the product color development. BREADY selected four colors together with Swan, based on his experience of frequently emphasizing and enjoying shading makeup, to create a palette that even men unfamiliar with color makeup can use comfortably.

The light brown Bagel Beige color is suitable for expressing the nose bridge three-dimensionally, and Swan Beige is good as a base color when shading around the eyes. Brave Brick can create a dreamy feeling when used on the eyelids or under the eyes, and Muscle Brown makes the eyes look clear and defined.

The Mood Up Shading Eye Palette contains ingredients that absorb excess sebum to suit the oily skin characteristics of most men, resulting in a clean and matte finish. It has excellent adhesion, so it does not flake or clump, and the makeup stays neat for a long time without the need for touch-ups.

The newly released 'Mood Up Dual Eye Shadow Brush' is developed as a dual type that can apply makeup on both wide and detailed areas, allowing for more delicate shading makeup when used together with the eye palette.

This content was produced with the assistance of AI translation services.