CJ ENM O Shopping Division Supports Promotion and Advertising for Outstanding Partners

[Asia Economy Reporter Minyoung Cha] CJ ENM O Shopping Division announced on the 2nd that it will carry out the ‘Sojung-han Iyagi’ campaign to support the promotion and advertising of excellent partner companies.

The campaign name ‘Sojung-han Iyagi’ means ‘telling the stories of small business owners and small and medium-sized enterprises’ and also ‘introducing CJ ENM O Shopping Division’s valuable partners.’ It was a name directly chosen by employees through the company’s internal bulletin board.

They plan to select one excellent partner company each month and create content. The selected partner company will be able to promote their company to consumers through content such as company and product introductions, CEO interviews, and print advertisements during the selected month.

The first partner company is Taeseok Optical, a specialized eyewear company. Taeseok Optical is the number one company in the domestic home shopping industry’s eyewear sector, designing and producing sunglasses and glasses. The content mainly includes the story of launching their own brand ‘Support Light’ together with CJ O Shopping and expanding channels from TV home shopping to offline duty-free shops. Detailed information is available on the O Shopping corporate blog.

Ho-beom Lee, Head of External Cooperation at CJ ENM O Shopping Division, said, “We launched this campaign to express our gratitude to excellent partner companies who have greatly contributed to the growth of the O Shopping Division and to support their growth. We will continue to implement programs that enhance trust with our partners and embody the meaning of mutual growth.”

This content was produced with the assistance of AI translation services.