64% of Peugeot 508 Customers "Fell in Love with the Design"

The proportion of customers aged 30 to 40 reaches 70%

Peugeot 508 (Photo by Hanbul Motors)

[Asia Economy Reporter Kim Ji-hee] The Peugeot 508 is attracting demand from the 30s and 40s generation with its sophisticated design.

According to Hanbul Motors, the official importer of Peugeot, a survey conducted last month with 117 customers who purchased the Peugeot 508 showed that 64% of customers cited "attractive design" as their reason for purchase. The fastback coupe-style exterior design (44.4%), luxurious interior design (19.7%), and driving performance (9.4%) followed.

In particular, the Peugeot 508 captured the hearts of the "3040 generation." Among the buyers, those in their 30s and 40s each accounted for 35%, making the 3040 generation 70% of the customer base. This was followed by customers in their 50s (18.8%), 60s (9.4%), and 20s (1.7%). About 80% of the 3040 generation customers answered that the design of the 508 was the most important factor in their purchase.

Peugeot 508 (Photo by Hanbul Motors)

Song Seung-chul, CEO of Hanbul Motors, said, "The Peugeot 508 is a model that has successfully transformed its image from a traditional sedan to a stylish fastback sedan," adding, "The unique design of the 508, along with Peugeot's distinctive driving performance and fuel efficiency, satisfies the needs of young customers who pursue their own individuality and value while leading diverse lifestyles."

Meanwhile, the Peugeot 508 is Peugeot's flagship sedan, fully redesigned for the first time in eight years and launched domestically in January last year. It is available in four trims, with prices at 39.16 million KRW for Allure, 43.14 million KRW for Allure 2.0, 47.07 million KRW for GT Line, and 50.47 million KRW for GT.

This content was produced with the assistance of AI translation services.