Jeju Shilla Hotel to Sell 'Apple Mango Bingsu' Starting from the 1st

13 Years of Signature Menu Capturing 'Local Coexistence' and 'Premium'

Using Jeju-grown Apple Mango... Ingredient Cost Accounts for 70% of Total Price

[Asia Economy Reporter Lim Hye-sun] Jeju Shilla Hotel will start selling 'Jeju-grown Apple Mango Bingsu' at the lobby lounge from the 1st.

Shilla Hotel's 'Apple Mango Bingsu,' which has been sold for 13 years this year, is a representative product of Shilla Hotel that is simultaneously praised for 'premiumization of bingsu' and 'coexistence with local farms.'

Jeju Shilla Hotel first introduced 'Apple Mango Bingsu' in 2008 as part of discovering local ingredients. Although the apple mangoes produced by Jeju farms are of excellent quality, they faced difficulties in market development due to high prices and low recognition. The Shilla Hotel explained, "When developing 'Apple Mango Bingsu,' we purchased more than 80% of the initial production volume of Jeju-grown apple mangoes, helping local farms," adding, "We also contributed to promoting the freshness, flavor, and texture of apple mangoes nationwide."

The price of Apple Mango Bingsu is 57,000 KRW. The hotel operates a 'cost-linked system' where the ingredient cost is set at 70% of the total price, linked to the market price of Jeju-grown apple mangoes.

The bingsu contains 1.5 apple mangoes. It is estimated that purchasing the same amount of apple mangoes as a regular consumer would cost about 40,000 KRW. Including other ingredients such as mango puree and sherbet, handmade red beans, and snowflake ice, 70% of the selling price goes purely to raw material costs.

From next month, as mango prices decrease, the price of 'Apple Mango Bingsu' is also expected to decrease in line with the cost. In fact, Jeju Shilla Hotel lowered the price of bingsu from 59,000 KRW in March last year to 54,000 KRW in May, following changes in apple mango prices.

This content was produced with the assistance of AI translation services.