Gwangju Bank Ranks No.1 for 3 Consecutive Years in Regional Bank Brand Power Category

[Asia Economy Reporter Kim Min-young] Gwangju Bank announced on the 31st that it was selected as the No. 1 regional bank for three consecutive years in the 2020 Korea Industry Brand Power (K-BPI) regional bank category announced by the Korea Management Association Consulting (KMAC).

Marking its 22nd year this year, K-BPI is a brand management model developed by KMAC in 1998, the first of its kind in Korea. It is a representative brand evaluation system in Korea that measures the brand competitiveness of products, services, and companies in various industries representing Korean consumer life.

This survey was conducted through one-on-one interviews with 11,800 consumers aged 15 to under 60 residing in Seoul and six major metropolitan cities from mid-October last year to mid-January this year.

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