Samsung C&T 'Raemian' New Brand Film Released: "Always the First in Innovation"

[Asia Economy Reporter Moon Jiwon] Samsung C&T Construction Division has unveiled a new brand image film for its apartment brand 'Raemian'.

According to Samsung C&T on the 31st, the new Raemian brand film, with the slogan 'Always the First Newness,' captures various moments where residents enjoy their pure, personal daily lives at Raemian.

This year marks the 20th anniversary of the Raemian brand launch, and through the new brand film, Raemian plans to further strengthen its residential value and brand power, having led the domestic housing market.

In particular, Samsung C&T has recently attracted significant consumer attention as it returns to the housing maintenance project market after five years with the Shinbanpo 15th reconstruction bid.

Raemian, Korea's first apartment brand born in 2000, has led the way in introducing new-concept living spaces, starting with the Samsung Cyber Apartment in 1999, followed by eco-friendly apartments in 2002, and holding a ubiquitous apartment briefing session in 2005.

At last year's Raemian product exhibition, themed 'Next Raemian Life,' various proposals were presented for millennial customers, including diversified options, virtual reality (VR) model houses, and specialized service communities.

Raemian has been awarded first place for 22 consecutive years in the apartment category of the National Customer Satisfaction Index (NCSI), first place for 17 consecutive years in the National Brand Competitiveness Index (NBCI), and first place for 19 consecutive years in Korea Brand Power Index (K-BPI).

The new Raemian brand film can be viewed on the Raemian website or the official Raemian YouTube channel, 'Channel Raemian.'

This content was produced with the assistance of AI translation services.