Morning Glory, K-BPI Comprehensive Stationery Brand No.1 for 20 Consecutive Years

[Asia Economy Reporter Moon Hyewon] Morning Glory announced on the 31st that it has ranked first place for 20 consecutive years in the comprehensive stationery category of the ‘2020 Korea Industry Brand Power (K-BPI)’ organized by the Korea Management Association Consulting (hereinafter KMAC). It also received the ‘Golden Brand’ certification, awarded to brands that have been number one for more than 10 consecutive years.

Morning Glory received high scores in the distribution and sales-related indicator ‘purchase possibility,’ which is evaluated based on purchase intention and ease of use.

Morning Glory stated, “The reason Morning Glory has gained nationwide recognition is because we unified the company name and brand name so that anyone can easily and familiarly call it, and despite handling over 3,000 types of products, we have strived to build a unified brand image. The main reason is that we focused on developing products that consumers want through active consumer communication.”

The Morning Glory Design Institute meets consumers directly during the product planning stage to conduct interviews and surveys, and in 2008, it launched the industry’s first consumer supporters group to actively accept feedback and consumer ideas about products.

Heo Sang-il, CEO of Morning Glory, said, “I believe that a brand is trust, and I think it is much more difficult to build trust to continuously maintain the number one brand than to become the number one brand. I am very pleased and honored that we have been the number one brand trusted and loved by consumers without missing a single year for 20 years since the survey began, and we will prioritize repaying this by providing high-quality products that consumers can trust and choose.”

This K-BPI survey was conducted through one-on-one individual interviews with 11,800 men and women aged 15 to under 60 who engage in domestic consumption activities in Seoul and six major metropolitan cities, and the survey covered brands in 231 industrial sectors.

This content was produced with the assistance of AI translation services.