Juun.J Opens Women-Only Store at Lotte AvenueL

[Asia Economy Reporter Yujin Cho] The women's-only store of the brand Junzi, favored by global stars such as pop star Rihanna and singer CL, has been unveiled.

Junzi, under Samsung C&T Fashion Division, announced on the 31st that it has opened a standalone store exclusively for women's products on the 4th floor of Lotte Department Store AvenueL Main Branch in Jung-gu, Seoul.

The women's-only store, reflecting Junzi's brand identity, spans 47.4㎡ (approximately 14.3 pyeong). It reinterprets the geometric mood from the dark matter concept of the previously opened Dosan flagship store, creating a connected tone and manner throughout the store's design.

In particular, Junzi expresses the geometric shapes chicly in cool gray color. The cool gray color on the ceiling, floor, and furniture creates various moods depending on the viewing angle and position, while the metal colors throughout the store, including the fitting rooms, evoke an urban and chic atmosphere.

Based on a solid brand identity, Junzi emphasizes sturdy tailoring and differentiated silhouettes. The Junzi women's line is composed of 70% formal line, 20% casual line, and 10% basic line. The formal line centers on differentiated skirt products and includes jackets, skirt setups, as well as various pants and shirts that can be styled together.

Yoon Jung-hee, General Manager of the Women's Wear Business Division (Executive Director), said, "We plan to expand our business in earnest based on Junzi's women's-only store, which has attracted attention as a favorite of global stars," adding, "This year, we will expand our business centered on major department stores through pop-up stores and store openings."

This content was produced with the assistance of AI translation services.