Orion Launches 'Yegam Stir-Fried Onion Flavor' Featuring Real Onions for a Mild Taste
[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 31st that it has launched ‘Yegam Roasted Onion Flavor,’ which is flavored with whole onions.
Yegam Roasted Onion Flavor is made by sweetly roasting whole onions, then powdering them and adding the powder to the snack dough, as well as sprinkling it with a separate seasoning to realistically bring out the subtle and natural onion flavor. The uniquely sweet taste of roasted onions familiar to Koreans blends harmoniously with the mildly salty and savory potato chip Yegam.
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First introduced in 2001, Yegam is not fried, offering a lighter and crispier texture that can be enjoyed without burden, sparking a ‘baked potato snack’ craze immediately after its release. Since 2009, it has also been sold in China, becoming a ‘mega brand’ with annual sales exceeding 100 billion won, establishing itself as a globally popular snack.
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