Stonebrick Partners with Starbucks to Host 'Cherry Blossom' Event

[Asia Economy Reporter Seungjin Lee] The color cosmetics brand ‘Stonebrick’ announced on the 31st that it is partnering with Starbucks to hold the 'Stonebrick Cherry Blossom Set' event. ‘Cherry Blossom’ is an annual spring event unique to Starbucks, and this is the first time it has collaborated with a Korean cosmetics brand.

The 'Stonebrick Cherry Blossom Set' can be found at Starbucks stores nationwide. Customers who purchase two or more of the three Starbucks Cherry Blossom event beverages will receive the 'Stonebrick Cherry Blossom Set' on a first-come, first-served basis (total of 30,000 sets).

The Cherry Blossom Set includes a lip balm or lipstick, a to-go cup figure engraved with the Starbucks Siren logo, and a Brick Plug. The lipstick and lip balm are Stonebrick’s popular products: 501 Milkshake (lipstick) and 101 Sheer Pink (lip balm).

The event is also held at Stonebrick stores. Customers who purchase Moisture Lipstick and Eyeshadow simultaneously at Stonebrick flagship stores and online malls can receive a 30% discount and get a ‘Limited Edition Brick Play Kit’ worth 20,000 KRW.

The Limited Edition Brick Play Kit contains a limited edition figure that evokes the bright spring (choose one from Cherry Blossom Tree or Latte Cup), a Brick Plug, and a Brick Palette. The event is available at Stonebrick flagship stores (Hongdae branch, Starfield COEX Mall branch, Gangnam Pamie Station branch) and the Stonebrick online mall, and will continue until the stock (total of 20,000 units) is sold out.

The reason Stonebrick and Starbucks planned the event together is because the main customer base of both brands overlaps with women in their 20s and 30s. In 2019, 71% of ‘My Starbucks Rewards’ members were women, and Stonebrick’s customers in their 20s account for over 70% of the total.

Park Jeongrye, Head of Health & Beauty, said, “Stonebrick, which differentiates itself with vibrant colors and fun, has collaborated with Starbucks. Through this Stonebrick Cherry Blossom event, customers will be able to enjoy Stonebrick’s bright spring anytime and anywhere.”

This content was produced with the assistance of AI translation services.