[Companies Overcoming COVID-19] Daelim Acro Wins IF Award... Leading Premium Residential Brand

[Asia Economy Reporter Onyu Lim] Daelim Industrial is strengthening its premium residential brand strategy with the newly revamped 'ACRO.' ACRO is set to expand its influence starting with ACRO Seoul Forest in Seongsu-dong, Seongdong-gu, Seoul, which will begin occupancy at the end of December.

Recently, ACRO won the main prize at the prestigious German iF Design Award 2020, marking the first time a domestic premium residential brand has achieved this. The iF Design Award is considered one of the world's top three design awards alongside the American IDEA Design Award and the German Red Dot Design Award. The iF International Forum Design, the world's longest-established independent design institution, evaluates entries across seven categories?product, packaging, communication, concept, service design, interior, and architecture?based on design, innovation, and functionality to select winners. This year, over 7,300 entries from 56 countries were submitted. The final winners were chosen by a jury panel of 78 experts from various countries.

Established in 1999, ACRO declared a new leap forward last November by reflecting the new concept 'The Only One.' ACRO aims to be a residential brand that provides the highest quality of life, unique and unparalleled. To achieve this, Daelim Industrial has developed not only its business strategy direction but also a refined Brand Identity (BI) system. A Daelim Industrial representative explained, "The renewed ACRO BI, based on the essence-focused modern minimalism aesthetic, emphasizes a distinctive value of existence while conveying a stable and solid image, which received excellent evaluations from the jury panel."

The new ACRO will be first applied to the mixed-use residential complex 'ACRO Seoul Forest,' scheduled for occupancy in December this year. Daelim Industrial plans to sequentially introduce ACRO across various customer experience touchpoints such as marketing, services, website, and smart home systems. A Daelim Industrial representative stated, "ACRO, the symbol of Korea's leading high-end residential brand, has been internationally recognized for its brand value. Moving forward, we will continue to set the highest residential standards by reflecting high-end lifestyle needs in all elements including location, technology, quality, service, and design, starting from a true definition of the highest level of residential value."

This content was produced with the assistance of AI translation services.