Kyochon, bhc, BBQ... Chicken Industry Partial Meat War "Can't Sell Enough Due to Shortage"

Partial Meat Series Launched One After Another
Soaring Popularity Causing Sold-Out Frenzy
Partial Meat No.1 Kyochon Faces Wing Supply Instability

[Asia Economy Reporter Choi Sunghye] The chicken industry has launched an all-out battle with partial meat series such as chicken wings and drumsticks. As the millennial generation, which pursues trends and unique flavors, rapidly emerges as the main consumer group, attention has been drawn to their preference for partial meat parts like wings and drumsticks among chicken menu items.

According to the related industry on the 28th, following Kyochon Chicken, the number one in the partial meat market, bhc and BBQ have successively introduced new partial meat menus, starting full-scale competition. In the case of Kyochon Chicken, the instability in the supply of chicken wings has caused disruptions in wing menu sales. Some stores have even announced in advance that orders for wing or combo (wing + drumstick) sets are not possible.

bhc Chicken announced that the total sales volume of three partial meat chicken menu brands?‘Wingstar Series,’ ‘Combo Series,’ and ‘Ostick Series’?has surpassed 1.4 million units since their launch. The Wingstar Series maintains steady popularity, selling more than 300,000 units per month on average, and the Combo Series, which was released three weeks ago, has exceeded 350,000 units sold.

Genesis BBQ sold out 5,000 sets of the ‘BBQ Whole Chicken Drumstick Grilled Set (Salt-grilled + Seasoned flavor)’ in just 25 minutes during a CJ O Shopping broadcast that started at 8:15 PM on the 23rd. Each set consists of 20 drumsticks, totaling about 100,000 pieces.

This product has sold out all eight times in broadcast sales conducted with CJ O Shopping since last year, generating sales exceeding 2 billion KRW. Notably, on the 23rd, the usual one-hour sales volume was sold out in only 25 minutes.

The competition for partial meat is expected to intensify for the time being. Following the launch of new products by various chicken brands, the continuous consumption slump of chicken breast and regular meat since last fall has led to instability in the supply of chicken wings and other parts. An official from the poultry industry explained, "Disassembled chicken breast or regular meat usually goes to processed products or markets like Dakgalbi, but as consumption in the food service industry collapses, the disassembly of partial meat itself is not proceeding smoothly, causing supply to fall short of demand for chicken wings."

This content was produced with the assistance of AI translation services.