[Asia Economy Reporter Yujin Jo] LF (CEO Kyusik Oh), a lifestyle culture company, announced on the 27th that its flagship brand Hazzys is launching the Alpha Pants with a crop fit that requires no alterations through LF Mall and is holding a commemorative event.


Named Alpha Pants to signify practicality as the top priority, the product thoroughly reflects consumer needs regarding the most troublesome concern when purchasing pants: length alterations. It features an optimal length that falls to the ankle bone and a clean line extending to the ankle, allowing for a neat style without any additional tailoring.


Made with highly stretchable fabric and a waistband design, it offers comfortable wear without a belt both in the office and outdoors. The collection consists of four types of chino pants and two types of slacks. It is available on LF’s official online shopping mall, LF Mall, priced at 119,000 KRW.


Meanwhile, to celebrate the launch of the Alpha Pants series, Hazzys is offering a 20% discount coupon for purchases of the product on LF Mall until the 13th of next month. Additionally, early next month, they plan to introduce the Alpha Denim Pants as well as the Alpha Shirt, which perfectly coordinates with the Alpha Pants series, actively presenting practical daily wear that reflects customers’ diverse lifestyles.



Hazzys Launches 'No-Need-for-Repair' Alpha Pants View original image


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing