Pengsoo from Antarctica Lands at Dunkin... This Time, 'Pengsoo Donut'
Release of Pungsoo Collaboration Products Including 'Reusable Cups', 'Note Sets', 'Keyrings', and 'Containers'
[Asia Economy Reporter Lee Seon-ae] Dunkin, operated by SPC Group, announced on the 26th that it will launch the ‘Pengsoo Donut’, a collaboration with EBS’s popular creator ‘Pengsoo’, on April 1st. Prior to this, on the 27th, an ‘unboxing’ video revealing the new Pengsoo Donut product and various collaboration items will be pre-released on the official YouTube channel ‘DunkinTV’.
The two types of ‘Pengsoo Donut’ feature coconut flakes as a key ingredient. The ‘Peng-Peng Coconut Buttermilk Donut’ is a soft buttermilk cake donut topped generously with savory and sweet coconut flakes reminiscent of the white snow of Antarctica, adding a fun texture. The ‘Peng-Ha Coconut Buttercream Field’ consists of a filled donut with buttercream topped with coconut flakes. Both are priced at 1,900 won each.
The new ‘Pengsoo Donut’ can be enjoyed with exclusive packaging. The package design depicts Pengsoo appearing to eat the donut placed in front, and donut picks (skewers) featuring Pengsoo’s catchphrases such as ‘Peng-Love You’ and ‘Ethehm’ are inserted on the donuts, stimulating collectors’ desires.
To celebrate the collaboration with Pengsoo, Dunkin will run various promotions. On the 30th and 31st, the Happy Point application (Happy App) will sell the ‘Pengsoo Reusable Cup Iced Americano Coupon’ at a 50% discounted price (1,750 won). Starting April 1st, all stores will give away a ‘Pengsoo Reusable Cup’ free of charge with the purchase of any iced coffee/beverage.
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Additionally, on delivery apps ‘Happy Order’ and ‘Yogiyo’, a limited edition ‘Pengsoo Note Donut Set (15,000 won)’ containing a Pengsoo note set and eight types of donuts (including Pengsoo Donuts) will be sold. The Pengsoo note set includes three notebooks capturing various charms of Pengsoo, such as dancing or styling with sunglasses, and three types of stickers.
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