‘Healthy Every Day with Tous Les Jours’… CJ Foodville Launches ‘Tous Les Jours Morning’
[Asia Economy Reporter Lee Seon-ae] Toujours, a bakery operated by CJ Foodville, announced on the 24th that it will launch morning products that can be enjoyed conveniently and deliciously during busy mornings.
The newly launched morning products maximize the bakery’s strengths by being freshly baked in-store, differentiated as warm and carefully made healthy bread. They are characterized by a variety of options and reasonable prices so customers can easily stop by before work or school to enjoy a healthy breakfast.
Morning bread, which awakens the morning with a fragrant flavor when energy is needed, has a soft texture that pairs well with coffee, allowing it to be enjoyed without burden during the morning hours. ‘Bonjour Toujours’ is a brioche that offers the savory and rich flavor of Lescure (AOP) butter. The ‘Good Morning Morning Bun’ is a pastry sprinkled with cinnamon sugar, giving it a crispy and sweet taste.
Simple meal replacement products made with familiar brunch ingredients such as eggs and bacon also catch the eye. The ‘Egg Tok Tok Danish’ combines crispy Danish pastry with egg and bacon, making it perfect to enjoy warm. The ‘Toujours 1st Street Ham Cheese Toast’ is a mini toast filled thickly with egg, ham, cheese, and cabbage, capturing the street toast vibe. The ‘Basil Bacon Cheese Toast’ is made by spreading bacon cheese sauce and fragrant basil pesto on mini bread with savory mozzarella cheese, then wrapping it with bacon on the outside and baking it.
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A Toujours representative said, “The breakfast market continues to grow beyond 3 trillion won due to the increase in single-person households and dual-income couples,” adding, “We hope people create a healthy morning with Toujours morning products that are convenient yet nutritious.”
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