Hanssem, Integrated Membership Renewal Open... "Enjoy Various Benefits"

Big Data Analysis of 4 Million Membership Customers... Providing Lifestyle Customized Benefits

Hanssem Design Park Starfield Goyang Branch

[Asia Economy Reporter Kim Cheolhyun] Hanssem (CEO Kang Seungsoo) announced on the 23rd that it has launched the renewed 'Hanssem Membership' with new benefits. Since its introduction in the second half of 2013, the 'Hanssem Membership' has prepared benefits tailored to customer characteristics through big data analysis of approximately 4 million accumulated membership customers. Through this, Hanssem has established a systematic customer management system that provides customized benefits according to customers' lifestyles.

Membership members are divided into five levels based on the amount of product purchases made online or offline at Hanssem within a certain period. Customers at the Gold level or higher receive differentiated discount vouchers twice a year for Hanssem remodeling, furniture, custom fabrics, daily necessities, Hanssem Mall, and more. Hanssem Membership vouchers can be used at Hanssem's official stores, including the online mall 'Hanssem Mall' and offline distribution channels such as nationwide 'Hanssem Design Park,' 'Hanssem Interior Agency,' 'Hanssem Rehouse Agency,' and 'Hanssem Kitchen & Bath Agency.'

Additionally, Hanssem Membership members can accumulate 0.5% of their purchase amount as points when buying at nationwide Hanssem offline daily necessities stores and the online mall Hanssem Mall. A Hanssem official stated, "With the renewed Hanssem Membership, we can offer more diverse benefits than the previously operated membership benefits," adding, "Hanssem Membership can be joined by visiting offline stores or through the online mall Hanssem Mall and the official website Hanssem.com."

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