"Baek Jong-won Discusses Parenting Concerns" U+tv Aideulnara Live Broadcast
[Asia Economy Reporter Koo Chae-eun] LG Uplus's U+tv Idleulnara is set to address parents' concerns about children's English education.
LG Uplus announced on the 23rd that on the 24th from 7 PM to 8 PM, it will hold a YouTube live broadcast titled "This is What Happens with Our Child's English" featuring Baek Jong-won, CEO of The Born Korea, and Professor Lee Sang-min of Kyung Hee University, to communicate with and provide solutions for the concerns of moms and dads about English education.
The "This is What Happens with Our Child's English" live broadcast will include the Top 5 concerns about children's English education selected through a preliminary survey of 1,000 parents, real-time comment consultations, participation events, and one-point English education lectures, focusing on the topics parents with young children are most curious about.
Baek Jong-won, CEO of The Born Korea, will appear not as a culinary expert or company CEO, but as a father raising three children. Although Baek is famous as a culinary researcher and problem solver for neighborhood restaurants, he has many concerns about child education and decided to participate to find answers together with viewers. English education expert Professor Lee Sang-min of Kyung Hee University will also participate. Professor Lee, who holds a bachelor's degree in English Language and Literature from Ewha Womans University and completed doctoral studies at Pennsylvania State University in the U.S., emphasizes a "child-customized English learning method" based on multiple intelligence theory.
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The live broadcast can be viewed on LG Uplus's official YouTube account on the 24th from 7 PM to 8 PM. Jang Jun-young, head of brand marketing at LG Uplus, said, "We planned this event to communicate in real time about concerns regarding child education by inviting CEO Baek Jong-won, a father of three children, to deliver the differentiated parenting education content of 'U+tv Idleulnara' from the parents' perspective," adding, "Starting with this, we plan to gradually communicate with customers about the basis for 'Child Education is U+tv Idleulnara'."
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