Lotteria Launches '1inHondak' to Enjoy a Whole Chicken Alone

[Asia Economy Reporter Lee Seon-ae] Lotte Ria announced on the 23rd that it will launch ‘1-inhon-dak’ chicken, which can be enjoyed as a whole chicken for singles, in response to the increasing number of single-person households and the growing demand for delivery orders.

The ‘1-inhon-dak,’ made from 100% domestically raised chicken, is a whole-type chicken fried as a whole bird rather than cut pieces. It is a young chicken with a crispy exterior and moist interior, offering an addictive taste as a single-serving chicken. Additionally, to ensure the highest quality and smooth supply of single-serving chickens, sales are limited to 30 chickens per store per day.

The new 1-inhon-dak menu consists of one whole chicken, pickled radish, and seasoned salt, and is available for both in-store and delivery orders.

To commemorate the launch, a promotion will be held for seven days until the 29th, offering a free large cola drink to customers who order through the integrated Lotte GRS brand app ‘LOTTE EATZ’ and Baedal Minjok delivery service.

A Lotte Ria representative said, “The new 1-inhon-dak is a whole-type product concept that provides a whole chicken in response to the increasing trend of single-person households,” adding, “We launched the 1-inhon-dak menu to align with the trend of one chicken per person.”

This content was produced with the assistance of AI translation services.