Samsung Fire & Marine Insurance Unveils New Ad 'Why Is Insurance Coming Out There?'

Introduction to Samsung Fire & Marine Insurance Benefits Encountered in Daily Life Even Without Illness

[Asia Economy Reporter Ki Ha-young] Samsung Fire & Marine Insurance announced on the 23rd that it will launch a new advertisement themed "Why is insurance coming out there?"

This advertisement introduces the benefits Samsung Fire & Marine Insurance provides to customers in daily life, even when they are not sick. It is an attempt to change the stereotype that insurance only helps in difficult situations.

The new advertisement was produced in two parts. The "Anyfit" ad, which features Samsung Fire & Marine Insurance's health promotion service that awards points based on the number of steps taken, has been airing since the 20th. Following this, the "Health Insurance" ad, which highlights various benefits that can be received using points collected through Anyfit, will be released. This advertisement adds fun by expressing moments of encountering Samsung Fire & Marine Insurance in daily life with the phrase "Why is insurance coming out there?"

Samsung Fire & Marine Insurance plans to launch the new advertising campaign through various channels such as TV, YouTube, newspaper pages, and outdoor advertisements.

Jeon Eun-seok, head of the Brand Strategy Department at Samsung Fire & Marine Insurance, said, "Through this advertisement, we wanted to express Samsung Fire & Marine Insurance as a company that helps customers' health even in daily life," adding, "Like our brand slogan 'Good Insurance for You,' we will strive to be an insurance company that gives customers positive experiences."

This content was produced with the assistance of AI translation services.