Shinsegae Department Store Expands Food Hall Carts to 3 Types

Introduced at Main Store, Gangnam Store, and Yeongdeungpo Store on the 24th,

Planned Expansion to All Stores in the Second Half of the Year

[Asia Economy Reporter Lim Hye-seon] Shinsegae Department Store announced on the 23rd that it has increased the types of food hall carts to three, allowing customers to choose according to their needs.

The newly introduced carts are a handbag storage cart, a small cart, and a child seat cart. Shinsegae drew the idea for the handbag storage cart from high-end restaurants. By adding a special fabric sheet over the existing child seat space, it creates the same effect as the handbag storage trays found in upscale restaurants, eliminating concerns about scratches. In particular, the sheet is waterproofed to minimize stain contamination and is detachable, allowing for daily cleaning and disinfection so customers can use it with confidence.

The small cart was designed targeting single-person households who purchase in small quantities. Previously, plastic baskets were available for customers buying small amounts, but most customers used carts due to the inconvenience of carrying baskets around. To reduce this inconvenience, the newly introduced small cart has reduced width and length compared to the existing carts, and the storage capacity has been boldly cut from 100 liters to 30 liters. Additionally, the bottom is designed to hold a 30-liter plastic basket, allowing a total of up to 60 liters of goods to be carried, enhancing practicality. There is also a child seat cart that allows accompanying infants to sit in the cart.

The new food hall carts were piloted since January at the Main Store and the newly renovated Yeongdeungpo Store, and will officially start operation at the Main Store, Gangnam Store, and Yeongdeungpo Store from the 24th. Furthermore, expansion to all stores including Busan Centum City Store and Daegu Shinsegae is under consideration for the second half of this year.

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