Dongseo Foods Launches Limited Edition Coffee Beans 'Maxim Single Origin Ethiopia Yirgacheffe Kochere'

[Asia Economy Reporter Lee Seon-ae] Dongseo Foods announced on the 23rd that it will launch a roasting coffee bean product called 'Maxim Single Origin Ethiopia Yirgacheffe Kochere,' targeting the growing home cafe market.

This new product is a limited edition sold exclusively at GS25 convenience stores. It features premium single origin beans harvested from the Kochere area, a small village south of Ethiopia's Yirgacheffe region, characterized by a fresh acidity reminiscent of apricots and a subtle jasmine aroma, delivering a rich fragrance that fills the mouth.

The Ethiopia Yirgacheffe region is a coffee-producing area with an average annual temperature of 23 to 28 degrees Celsius and soil optimal for coffee cultivation. Beans grown at altitudes above 1800 meters in Yirgacheffe are loved by coffee enthusiasts for their unique flavor and deep body.

The product packaging is designed with geometric patterns based on the colors of the Ethiopian flag?red, yellow, and green?and includes a graph image expressing the intensity of roasting, body, and acidity, allowing consumers to easily understand the characteristics of the beans at a glance.

Marketing Manager Kim Min-su said, “This new product allows you to fully enjoy the vibrant flavors inherent in the Kochere beans from Yirgacheffe, Ethiopia, known as the 'birthplace of coffee.' We will continue to introduce various products based on over 50 years of coffee manufacturing expertise so that consumers can enjoy high-quality coffee anytime, anywhere.”

This content was produced with the assistance of AI translation services.