KB Kookmin Card Issues 200,000 Pengsoo Cards in Just 26 Days

77% of All 2030 Issued Customers
Pengsu Stickers to Be Provided to All Card Issued Customers by the End of April

[Image source=Yonhap News]

[Asia Economy Reporter Ki Ha-young] KB Kookmin Card's 'KB Kookmin Pengsoo Nori Check Card,' launched on the 17th of last month, has reached 200,000 issued cards within just 26 days of its release.

According to KB Kookmin Card on the 22nd, the number of issued KB Kookmin Pengsoo Nori Check Cards surpassed 200,000 on the 16th. An analysis of the 210,000 cards issued by the 19th showed that more than 70% of the total cardholders were in their 20s and 30s.

By age group, those in their 20s accounted for the largest share at 42.3%, followed by those in their 30s (34.0%) and 40s (13.3%). By gender, women made up 75.6%, more than three times the number of men.

Among the card designs issued, the 'Pengka' design was 4.5 times more popular than the 'Pengmoticon' design. Regarding application channels, online channels such as the internet accounted for 89.0%, which is eight times higher than offline channels (11.0%).

To repay customers' interest and support for this card, KB Kookmin Card plans to provide Pengsoo stickers, originally scheduled to be given on a first-come, first-served basis to the first 200,000 cardholders, to all customers who receive the card by the end of April.

A KB Kookmin Card official stated, "The buzz created by being the first in the card industry to feature Pengsoo, who is loved and followed especially by office workers in their 20s and 30s, on the card design, along with the excellent product quality of the 'Nori Check Card,' appears to be the driving force behind its early unstoppable success. We plan to continue introducing card products that combine product excellence and buzz to meet market trend changes and the demands of customers seeking differentiated individuality."

This content was produced with the assistance of AI translation services.