Hyundai Motor Group Brand Campaign Video Surpasses 1 Million Views in 3 Days

Hyundai Motor Group: Illuminating History from Present to Past

Hyundai Motor Group released the 'Next Awaits' brand campaign video through its official Korean YouTube account on the 16th.

Photo by Hyundai Motor Group

[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Group announced on the 22nd that its 'Next Awaits' brand campaign video (Korean version), released on its official Korean YouTube channel on the 16th, surpassed 1 million views within just three days.

This approximately 2-minute video highlights Hyundai Motor Group's history from the present back to the past. Contrary to the video's title, 'Next Awaits,' the timeline in the video looks not toward a future filled with smart mobility but toward the past. Starting from the present, it focuses on the group's growth process, tracing back to its founding moment to revisit historic milestones, emphasizing that 'a progressive company builds its strength through history, not by chance.'

The video was initially planned and produced by Hyundai Motor Europe's regional headquarters in September last year and first released in Europe. Due to steady viewership locally, it was expanded for global release at the end of December last year.

The film director in charge of production, Dante Ariola, structured the story based on the English biography of the late Honorary Chairman Chung Ju-Yung, titled 'Made in Korea: Chung Ju-Yung and the Rise Of Hyundai.' The video was completed using a rewind technique that moves backward through time and computer graphics.

The 'Next Awaits' brand campaign video released by Hyundai Motor Group on the official Korean YouTube account on the 16th (Photo by Hyundai Motor Group)

The video begins with a Hyundai hydrogen electric vehicle, Nexo, stopping at a crosswalk, then rewinds through time showing past vehicles such as the Tucson, Tiburon, and Stella, eventually transitioning to the scene of the Pony being unveiled at the 1974 Turin Motor Show. The Pony, Korea's first indigenous model, holds great symbolic value as it was exported overseas starting with Ecuador, placing Korea among automobile-exporting countries.

Following this, the video shifts to a scene where the Pony enters a container, transitioning to the construction of a cargo ship. The narration mentions the beginning of Korea's shipbuilding industry in the 1960s and its connection with Hyundai Motor Group. Scenes of bridge construction sites, steel production in blast furnaces, and the founder overseeing road construction from behind also appear.

A Hyundai Motor Group official explained, “We wanted to move away from the conventional marketing approach of simply showcasing new cars to boost brand awareness. Instead, we aimed to inform Europeans about the brand’s origins, how Hyundai has grown to date, and how it has embodied its core brand value of ‘progress for humanity.’”

This content was produced with the assistance of AI translation services.