CJ Foodville Gyejeol Bapsang Expands Home Meal Replacement 3-Item Lineup

[Asia Economy Reporter Lee Seon-ae] CJ Foodville's seasonal restaurant, Gyejeol Bapsang, announced on the 19th that it is expanding its lineup by launching three new home meal replacement (HMR) products.

The "Garlic Soy Sauce & Spicy Gochujang Dakgalbi" features tender chicken thigh meat marinated in Gyejeol Bapsang's special sauce. There are two flavors: a sweet and savory garlic soy sauce and a deliciously spicy gochujang. It includes crunchy cabbage and chewy rice cakes, making it perfect as a side dish or snack without adding extra ingredients. Simply thaw and cook in a frying pan for 10 minutes before eating.

The "Soy Sauce Grilled Chicken Wings" are seasoned with a savory soy sauce full of umami flavor. Its addictive yet mild taste makes it suitable as a snack for children or a side dish with drinks. After thawing, it can be cooked using either an air fryer or a frying pan.

Since first launching Gyejeol Bapsang HMR products in May 2017, the brand has continuously developed new menu items in response to strong customer demand, expanding its lineup. The "LA Marinated Ribs," released in January for the Lunar New Year, were sold as a gift set of four and gained popularity, leading to extended sales to date.

To celebrate the launch of the three new products, a store discount promotion is being held on all HMR products. Customers purchasing 30,000 KRW or more of HMR products?including the new three items as well as existing products like "Garlic Soy Sauce & Spicy Gochujang Pork Ribs," "Aged Soy Sauce & Gochujang Bulgogi," and "LA Marinated Ribs"?can receive a 20% discount. Since the stores selling the new products vary, detailed information can be found on the official website.

Additionally, orders can be placed through the grocery app Market Kurly, and HMR products are also available for delivery via channels such as Baemin Riders and Coupang Eats. Besides HMR products, there are also ready-to-eat warm menu items like "Mapo-style Marinated Pork" and "Chuncheon Dakgalbi Charcoal Grill." Baemin Riders and Coupang Eats are currently offering free delivery fees within a basic distance.

A Gyejeol Bapsang representative said, "We have expanded our HMR products, which have been steadily loved by customers since their launch, to include chicken dishes. We hope customers can conveniently enjoy these carefully prepared dining convenience foods, especially during times when many are concerned about home-cooked meals and family dining."

This content was produced with the assistance of AI translation services.