Korea Philip Morris Launches Limited Edition 'IQOS 3 DUO' 3 Models for Spring Season

From the left, IQOS 3 DUO Ultra Violet, Aquamarine

[Asia Economy Reporter Choi Saeng-hye] Korea Philip Morris is launching a limited edition IQOS in three colors to welcome spring.

Korea Philip Morris announced on the 17th that it will release three limited edition colors of the continuously usable ‘IQOS 3 DUO’ for the spring season. This limited edition features stylish Ultra Violet, Aquamarine, and Spring Blue colors on the door cover. It is designed to convey both luxury and the fresh feeling of spring.

Among the three colors, the ‘Ultra Violet’ and ‘Aquamarine’ kits can only be purchased through online channels. These models will be sold in limited quantities starting from the 17th of this month, and purchase methods can be inquired at official IQOS offline stores.

The ‘Spring Blue’ color will be sold simultaneously through both online and offline channels starting from the 1st of next month. It will be available at official IQOS sales locations (official offline stores, service centers, IQOS stores inside Electromart and E-mart, IQOS corner shops) as well as the official online store.

Baek Young-jae, CEO of Korea Philip Morris, said, “The spring season limited edition applies luxurious and bright colors so that customers can express their individuality more diversely. We will continue to listen carefully to the opinions of loyal customers who actively support IQOS during the product launch process, as well as adult smokers considering switching from conventional cigarettes.”

The IQOS 3 DUO is an innovative heating-type product with a simple and sophisticated design, allowing two consecutive uses without recharging. Additionally, the battery performance has been enhanced to enable faster charging compared to the existing ‘IQOS 3’ and ‘IQOS 2.4+’ models.

This content was produced with the assistance of AI translation services.