LG Styler Enters UK Premium Department Store 'John Lewis'

LG Electronics to Operate LG Styler Experience Zone on 1st Floor of John Lewis London Headquarters from 9th to 20th This Month

LG Electronics is operating an LG Styler experience zone on the first floor of the headquarters of John Lewis, a premium department store in London, UK, from the 9th to the 20th of this month for two weeks. Local customers are examining the LG Styler clothing care system.

[Photo by LG Electronics]

[Asia Economy Reporter Ki-min Lee] LG Electronics has strengthened its global market strategy by launching a new concept clothing care appliance, the Styler, in the United Kingdom.

LG Electronics announced on the 16th that starting next month, the Styler will be officially available at the premium UK department store 'John Lewis.' Prior to this, from the 9th to the 20th of this month (local time), LG is operating a Styler experience zone on the first floor of John Lewis's London headquarters.

Additionally, LG Electronics began selling the Styler online, including on the John Lewis department store website, starting from the 9th. In particular, John Lewis added a 'Clothes Care Systems' category to its website under the laundry and dryer section to coincide with the launch of the LG Styler.

In the UK, school uniforms are mandatory in most primary and secondary schools, especially in private schools, and there is a clothing culture that includes trench coats and classic suits. Also, due to frequent rain, there is a high preference and demand for clothing care appliances that allow comfortable daily garment management at home.

LG Electronics launched the Styler in the UK as the fifth European country following Germany and Sweden. This brings the total number of countries where the Styler is available to 15, including Korea, Japan, China, the United States, Australia, and Russia.

After nine years of research and development, LG Electronics first introduced the Styler in February 2011. The company holds 220 global patents related to the Styler. LG Electronics describes the LG Styler as a representative steam appliance that has created a new clothing care culture using its patented TrueSteam technology.

TrueSteam technology is applied not only to the Styler but also to various home appliances such as dryers and dishwashers, recognized for its excellent performance in sterilization, cleaning, deodorization, and wrinkle reduction.

According to tests by the Korea Institute of Science and Technology, the LG Styler’s hygiene sterilization standard course removes 99.99% of Pseudomonas aeruginosa, Klebsiella pneumoniae, and Escherichia coli. The hygiene sterilization virus course, tested by Seoul National University Industry Cooperation Foundation, removes 99.9% of the H3N2 influenza virus.

Furthermore, LG Electronics explains that the Styler’s moving hanger shakes clothes up to 200 times per minute, effectively removing fine dust that is difficult to eliminate with air alone and reducing everyday wrinkles. Additionally, the pants crease care function presses pants firmly to properly maintain the crease line.

Ryu Jae-cheol, Vice President and Head of the Living Appliance Business Division at LG Electronics H&A Business Division, said, “We will ensure that more customers can experience the new concept clothing care culture unique to the LG Styler, which is recognized in the global market.”

This content was produced with the assistance of AI translation services.