Auction Launches 'Special Delicacies Part 2' Featuring Seasonal Shellfish with Customer Taste Reviews
[Asia Economy Reporter Seungjin Lee] Online marketplace Auction will introduce the second edition of ‘Auction Byulmi’ featuring verified fresh seafood, focusing on ‘shellfish,’ until the 22nd.
‘Auction Byulmi’ is an event where only highly rated products, which have received an average of 4 stars or higher in the ‘Auction Purchase Satisfaction Evaluation’ rated directly by customers with 5 stars, are selected and sold at special prices. Items are selected by category and introduced biweekly. Since products are chosen based on strict standards, free returns are possible if the quality is unsatisfactory after delivery.
The representative products introduced this time include ‘Yeosu Spring Clams’ (2kg) sold for 10,280 KRW. The seasonal ‘Wild Dongjuk Clams’ (3kg), plump in March, are priced at 9,430 KRW, and ‘Tongyeong Live Scallops’ (2kg) are sold for 15,280 KRW. Additionally, Smile Club members can receive bonus amounts ranging from 300g to 500g.
Coupon benefits are also provided. All members will receive a ‘15% discount coupon’ usable up to 7,000 KRW on purchases over 15,000 KRW. Smile Club members will receive an additional ‘20% discount coupon.’ Furthermore, customers who are purchasing fresh food on Auction for the first time or have no purchase history in the past year will receive an extra ‘17% discount coupon’ during the event period.
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Shin Dongok, head of Auction’s marketing team, said, “The Auction Byulmi corner launched in early March received great responses from customers because it allows them to purchase verified products at reasonable prices. We expect a good response to the second edition as well, as we have carefully selected seasonal shellfish to meet customer expectations.”
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