Emart "Increase in Customers Shopping on Weekday Mornings... Strengthening Customized 'Time Marketing'"

[Asia Economy Reporter Cha Min-young] As more customers shop in the mornings on weekdays, Emart is strengthening its time marketing.

Starting from the 16th, Emart will officially launch the ‘Fresh Food Time Special’ products limited to weekday mornings. Each day, one fresh food item will be selected and sold at a discounted price from 10 a.m. to 1 p.m.

On Mondays, Emart will sell ‘Roasted Almonds (500g)’ at 5,800 won, more than 30% cheaper than the regular price. On Tuesdays, ‘Jujube Cherry Tomatoes (750g pack)’ will be sold at 4,980 won, 30% cheaper. On the upcoming Wednesday, a 20% discount event will be held on all frozen blueberry products.

On Thursday and Friday, ‘Del Monte Bananas (8 count)’ and ‘Orange Dabong (15 pieces)’ will be sold at 2,980 won and 7,900 won respectively, both more than 20% cheaper.

The reason Emart is introducing weekday morning time sales like this is due to an increase in customers visiting the store during weekday mornings.

Analyzing sales from February 19 to March 12, Emart found that the sales share from 10 a.m. to 1 p.m. on weekdays was 16.6%, which is 2.3 percentage points higher than last year’s average of 14.3%.

The overall weekday sales share also increased. During the same period, weekday sales accounted for 66.3%, which is 2.6 percentage points higher than last year’s average of 63.7%.

This increase in weekday morning sales composition is analyzed to be due to customers starting to shop during less crowded hours as a result of the COVID-19 pandemic.

Accordingly, Emart conducted a two-day morning time sale on the 11th and 12th, and sales of time sale products increased by more than 50%.

In fact, on the 11th, the ‘Emat Rice 20kg’ sold as a time special saw sales and customer numbers before 1 p.m. increase by 55.9% and 63.7% respectively compared to the previous week. On the 12th, the event product ‘Del Monte Bananas (8 count)’ saw sales and customer numbers before 1 p.m. increase by 77.9% and 106.4% respectively compared to the previous week.

An Emart official said, “We planned the time sale event to provide benefits to customers who visit the store during the relatively less crowded weekday mornings. Since consumer response has been positive, we plan to select products with even greater benefits and introduce them every week.”

This content was produced with the assistance of AI translation services.