Dongsuh Foods Launches Limited Edition 'Maxim X Moomin Special Package'

[Asia Economy Reporter Choi Saeng-hye] Dongseo Foods announced on the 12th that it will release a limited edition 'Maxim X Moomin Special Package' featuring the globally famous character Moomin.

The Maxim X Moomin Special Package is the third brand collaboration of Maxim Coffee Mix following 'Kakao Friends' and 'Kitty Bunny Pony'. It was planned to offer consumers new enjoyment by adding the cute and cozy image of the Moomin character to the familiar image of Maxim Coffee Mix. Moomin is a character inspired by the 'troll', a creature from Nordic legends, created in 1945 by Finnish fairy tale author Tove Jansson. With its white skin and round, cute appearance, Moomin has a strong fan base not only in Northern Europe but worldwide.

The Maxim X Moomin Special Package includes a total of four types: ▲Maxim Mocha Gold Mild ▲Maxim Mocha Gold Light ▲Maxim Mocha Gold Simple Latte ▲Maxim White Gold. The package and coffee sticks feature the Moomin family enjoying a relaxing coffee time, including Moomin, Moominpappa, Moominmamma, and Snork Maiden, adding visual enjoyment.

Targeting consumers in their 20s and 30s who prefer cute character items, the product package includes seven special goods designs featuring adorable Moomin characters. The goods come in four types: stainless steel tumbler, thermos bottle, food container, and mood lamp.

This content was produced with the assistance of AI translation services.