'Color Different Car Strategy' Trend
A Trend Toward Multicolor Breaking Away from Traditional Car Colors
Altima Draws Attention with 'Scarlet Ember Red'
[Asia Economy Reporter Kiho Sung] A trend of multicolor is sweeping the automotive industry, which has been dominated by white, black, and gray. Differentiation strategies featuring bold colors that capture customers' attention as the main color are becoming the norm.
According to a report by global coating company XALTA on the 10th, 70% of vehicles worldwide are white, black, or gray. Among colors other than these three, Korean consumers prefer silver, blue, and red. Consequently, the finished car industry is also experiencing a wave of diverse color changes.
Hyundai Motor Company introduced 'Glowing Silver' as the exclusive color for the top-tier trim Calligraphy of the 6th generation Grandeur facelift model, 'The New Grandeur.' BMW leads with blue, with the 7th generation 3 Series' signature color 'Mediterranean Blue Metallic' gaining attention.
There is also a model emphasizing the strong impression of red. Nissan's new Altima features 'Scarlet Ember Red.' The 'Scarlet Ember Red,' which changes color depending on the direction and brightness of light, maximizes the sporty feel created by the Altima's three-dimensional curves and sharp straight lines, amplifying a sophisticated yet dynamic sensibility. The bolder V-motion grille and boomerang headlamps, signature design elements of Nissan, harmonize to give an even stronger impression.
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The 2.5 Smart and 2.5 Tech trims are equipped with a completely redesigned 2.5ℓ 4-cylinder direct injection engine from the previous generation, delivering powerful performance with a maximum output of 184 horsepower and maximum torque of 24.9 kgf·m. Especially, the 2.0 Turbo trim is equipped with Nissan's world-first developed and mass-produced variable compression ratio engine, the '2.0ℓ VC-Turbo.' The VC-Turbo engine applies Nissan's unique variable compression technology, designed to variably adjust the engine compression ratio between 8:1 (high performance) and 14:1 (high efficiency), achieving both explosive performance and stable efficiency simultaneously.
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