Emart24 Launches 'Triple Macaron' Featuring Three Flavors

[Asia Economy Reporter Seungjin Lee] Emart24 announced on the 10th that it will launch 'Triple Macaron' ahead of White Day.

Triple Macaron was developed based on a survey conducted among company employees during the planning stage, featuring the top three flavors: chocolate, strawberry, and blueberry. The Triple Macaron was created with a higher almond flour content to offer a chewier and more savory coque (cookie). The price is 3,200 won.

In particular, macarons are one of the desserts loved by women for their vibrant colors and unique crispy yet chewy texture. It is expected that many customers will purchase macarons this White Day as well.

Along with this, Emart24 is also releasing a new flavor of the premium cream bread ‘Cream Baba,’ which has gained great popularity for its moist bread and rich cream: the ‘Icheon Rice Cream Bread.’

The Icheon Rice Cream Bread is topped with rice crunch on bread filled with Icheon rice cream, allowing customers to enjoy both the softness of the cream and the crispiness of the crunch. The price is 2,000 won. With this release, the Cream Baba product line has expanded to a total of seven flavors (Icheon Rice, Custard, Fresh Cream, Chocolate, Cheese, Green Tea, Strawberry).

Alongside the launch of the Icheon Rice Cream Bread, Emart24 is also offering a ‘Romantic Baba 6-piece’ set for White Day, which includes three popular Cream Baba flavors (Custard, Fresh Cream, Chocolate), two pieces each.

Since the second half of last year, Emart24 has been strengthening its dessert product line by actively launching various new dessert products. The two types of Soon-sak Cream Roll and ‘Cream Baba’ have consistently ranked within the top 1 to 5 in the dessert category since their release, receiving positive customer responses and driving sales.

In fact, Emart24’s dessert category sales increased by 90% year-on-year last year, establishing desserts as a representative key product group in convenience stores.

Won Dae-ro, Emart24’s dessert buyer, stated, “Convenience store desserts are gaining attention as customers can enjoy desserts with taste and quality comparable to specialty stores at reasonable prices,” and added, “We plan to continue introducing various differentiated desserts that align with the consumer trend of valuing cost-effectiveness.”

This content was produced with the assistance of AI translation services.