Martial Arts, Global Open Innovation Platform 'InnoBranch' Launched
[Asia Economy Reporter Hwang Yoon-joo] The Korea International Trade Association (KITA) announced on the 10th that it will officially launch 'Innobranch,' which simultaneously supports open innovation for domestic startups and large and medium-sized enterprises struggling with export and investment attraction due to the spread of the novel coronavirus infection (COVID-19).
Innobranch is an online platform that matches bilateral cooperation demands between global companies and domestic startups, as well as between domestic large and medium-sized enterprises and domestic and overseas startups. When large and medium-sized enterprises register open innovation projects, interested startups can apply for participation and check selection results online.
KITA has a network of 8,000 startups and 50 investment institutions and large and medium-sized enterprises, and matching applications can be made on the Innobranch website (www.innobranch.com).
Previously, in June last year, KITA opened a startup branch at COEX in Samseong-dong and has supported open innovation between domestic and foreign large corporations such as BMW, Chanel, and Dongwon Group and startups. However, despite willingness to cooperate, there were cases where meetings could not take place due to time and location constraints, and with the recent COVID-19 situation making meetings between companies even more difficult, the online platform Innobranch has begun full operation. Through this, the association has established an omnichannel for open innovation that spans both online and offline.
Hot Picks Today
"Only Two Per Person" Garbage Bag Crisis Was Just Yesterday... Japan Also Faces Shortage Anxiety
- "Samsung Electronics Employee with 100 Million Won Salary Receiving 600 Million Won Bonus... Estimated Tax Revealed"
- Lived as Family for Over 30 Years... Daughter-in-Law Cast Aside After Husband's Death
- 'Will Demand Finally Decline Due to High Prices?'... "I'll Just Enjoy Nearby Trips" as Japan and China See a Surge
- "Wore It Once, Then This? White Spots All Over 4.15 Million Won Prada Jacket... 'Full Refund Ordered'"
Lee Dong-gi, Head of the Innovation Growth Division at KITA, stated, "Now that face-to-face meetings are difficult, we will improve infrastructure such as internet speed at the startup branch and the introduction of video conferencing platforms to actively support startups suffering from the impact of COVID-19 in their global expansion."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
