LG Electronics Captures Tottenham Match Video in 'Real 8K' TV... Exclusive Demonstration

[Asia Economy Reporter Kim Hyewon] LG Electronics has launched a marketing campaign for its 'Real 8K TV' using football, the most popular sport in the UK.

On the 8th, LG Electronics announced that it will demonstrate highlight videos of matches filmed in 8K (7680x4320) resolution on 8K TVs displayed in stores, in collaboration with the famous UK professional football team Tottenham Hotspur FC (hereafter Tottenham).

The 75-second video includes a goal scene featuring a Korean player who is a key forward for Tottenham. The production was handled by UK sports producer Matt Rumsey and video content marketing company Shoot Media.

LG Electronics will exclusively showcase this video on the 'LG SIGNATURE OLED 8K (model: 88/77ZX)' and 'LG NanoCell 8K (model: 75/65Nano99)'. The video will also be used for 8K TV demonstrations in domestic stores.

Starting as early as the end of this month, LG SIGNATURE OLED 8K will be exhibited at major local electronics stores such as Harrods, Selfridges, John Lewis, Dixons, and Richer Sounds.

According to LG Electronics, Real 8K TVs achieve real 8K with a contrast modulation (CM) of over 90% in both horizontal and vertical directions for both OLED and NanoCell TVs. In particular, the LG SIGNATURE OLED 8K expresses delicate image quality with approximately 130 million self-emitting subpixels without the need for a backlight.

Lee Beomseob, Managing Director (Executive Director) of LG Electronics UK, said, "We will inform more customers about the excellence of Real 8K TVs through various marketing activities."

This content was produced with the assistance of AI translation services.