Golf Apparel Brand 'Pidio Classic' Concept Store Opens

[Asia Economy Reporter Hyungsoo Park] The Italian classic lifestyle golf wear brand 'PdO CLASSIC,' operated by WDC Label, opened a concept store on Garosu-gil on the 14th of last month. The store, reminiscent of a prestigious golf clubhouse, displays and sells products different from conventional golf wear.

WDC Label has officially introduced 'PdO CLASSIC,' the global premium line of the 134-year-old Italian heritage sneaker brand 'Pantofola d’Oro,' as a classic lifestyle golf wear brand. On the 13th, they will expand their channels by opening a standalone store at Lotte Department Store AvenueL World Tower branch. Starting from pro shops at prestigious members-only golf courses such as CJ Nine Bridges, East Valley, and Namchon CC, the brand is being showcased in differentiated spaces like the N646 gallery showroom in Nonhyeon-dong and the newly opened concept store.

A WDC Label representative said, "Last year, the brand gained early word-of-mouth among fashion influencers for its classic sensibility and unique designs that differ from existing fieldwear," adding, "This year, it will bring a new breeze to the golf wear market."

Kim Sujin, Head of VMD, expressed her ambition, saying, "The Garosu-gil concept store will not only feature PdO CLASSIC products but also collaborate with various brands and designers to create a space that offers customers a fresh experience."

Starting this season, WDC Label will also officially import and sell comfort and fashion sneakers produced by the Italian PdO (Pantofola d’Oro) headquarters. They plan to offer promotions allowing customers to customize their own sneakers by directly modifying materials and details, providing added benefits.

This content was produced with the assistance of AI translation services.