GS25, 'Half-Price Parcel Service' Increases by 530%... High Usage Among Women in Their 20s for Secondhand Transactions

Customers are using half-price parcel delivery services at GS25. (Photo by GS25)

[Asia Economy Reporter Seungjin Lee] Convenience stores' 'Half-Price Courier' service has seen a sharp increase in usage, particularly among women in their 20s who frequently use it for secondhand transactions.

GS25 announced on the 5th that the monthly usage of its Half-Price Courier service, first launched in March last year, has increased by 530% in just 11 months.

The Half-Price Courier is an ultra-low-cost delivery service product utilizing GS25's nationwide logistics network and delivery vehicles. It is available 365 days a year, regardless of holidays or weekdays, and the fee is 1,600 KRW, up to 65% cheaper than regular courier services. Starting from March, the delivery period has also been shortened from a maximum of 4 days to 3 days.

According to data analyzed from 5,000 customers who recently used the Half-Price Courier service, 80.1% of users were women. The age distribution of users was 46.2% in their 20s and 35.8% in their 30s, with those in their 20s and 30s making up the vast majority. The biggest advantage of the Half-Price Courier, cited by 83.5%, was its 'affordable price.'

The main purposes for using the Half-Price Courier were 'secondhand transactions' at 69.5% and 'gift delivery' at 26.3%. GS25 analyzes that thrifty women in their 20s and 30s are using the Half-Price Courier service extensively to minimize shipping costs when conducting secondhand transactions.

It was also found that 82.0% of customers who used the Half-Price Courier purchased products at GS25 simultaneously, indicating that the service contributes to increased sales at GS25 franchise stores. The most frequently purchased items by Half-Price Courier users were fresh food such as lunch boxes, beverages, cigarettes, and alcoholic drinks, in that order.

A GS25 representative stated, “Even during the Lunar New Year holiday period when regular courier services are suspended, the number of customers using GS25’s Half-Price Courier, which is available 365 days a year, surged.” They added, “As the number of Half-Price Courier users increases every month, we will continue activities to satisfy customers seeking affordable delivery and contribute to improving the profitability of GS25 franchise stores.”

This content was produced with the assistance of AI translation services.